| title : |
دور الذكاء الاصطناعي في إدارة عالقات الزبائن في المصارف األجنبية في الجزائر : أطروحة مقدمة ضمن متطلبات نيل شهادة الدكتوراه الطور الثالث في العلوم التجارية |
| Type de document : |
electronic document |
| Auteur : |
هاجر طير, Author ; د.برني ميلود(رئيسا)،د.لطرش جمال(مشرفا ومقررا)،أ.د طارق بلحاج(مدعوا)،د.هولي فرحات(ممتحنا)،د.بوهلالة سعاد(ممتحنا)،د.علي ماي(ممتحنا)،أ.د مسالتة سفيان(ممتحنا), Author |
| Editeur : |
المركز الجامعي عبد الحفيظ بوالصوف -ميلة |
| Date de publication : |
2024 |
| Ill. : |
263ص. |
| Dimensions : |
A4 |
| Matériel d'accompagnement : |
قرص مضغوط |
| ISBN (ou autre code) : |
D.N330/23 |
| Langue : |
Arabic (ara) Langue originale : Arabic (ara) |
| Mots clé : |
Artificial Intelligence (AI), Expert Systems, Big Data Analytics, Dynamic Pricing, Intelligent Agent, Customer Relationship Management (CRM). |
| Résumé : |
This study examined the role of artificial intelligence in customer relationship management (CRM) in foreign banks in Algeria. The aim was to assess the contribution of AI in these banks to managing and developing customer relationships through its integration into marketing strategies.
The study focused on three foreign banks in Algeria: ASBA Algeria, Natixis Algérie, and PNB Paribas Algérie. A case study approach was used, and 210 questionnaires were distributed to employees of these banks, with 157 usable responses analyzed using IBM SPSS Statistics 27 and AMOS 26 for confirmatory factor analysis.
The study found that the foreign banks in Algeria heavily rely on artificial intelligence and show strong indicators of adopting CRM strategies. There was a significant positive relationship between AI and CRM, particularly in the use of expert systems. Variations were observed among the banks in AI implementation, with Natixis Algérie and PNB Paribas Algérie sharing similar CRM strategies, differing from ASBA Algeria. |
| Lien vers la ressource électronique : |
https://opac.centre-univ-mila.dz/z//D.N330-23.pdf |
دور الذكاء الاصطناعي في إدارة عالقات الزبائن في المصارف األجنبية في الجزائر : أطروحة مقدمة ضمن متطلبات نيل شهادة الدكتوراه الطور الثالث في العلوم التجارية [electronic document] / هاجر طير, Author ; د.برني ميلود(رئيسا)،د.لطرش جمال(مشرفا ومقررا)،أ.د طارق بلحاج(مدعوا)،د.هولي فرحات(ممتحنا)،د.بوهلالة سعاد(ممتحنا)،د.علي ماي(ممتحنا)،أ.د مسالتة سفيان(ممتحنا), Author . - المركز الجامعي عبد الحفيظ بوالصوف -ميلة, 2024 . - : 263ص. ; A4 + قرص مضغوط. ISSN : D.N330/23 Langue : Arabic ( ara) Langue originale : Arabic ( ara)
| Mots clé : |
Artificial Intelligence (AI), Expert Systems, Big Data Analytics, Dynamic Pricing, Intelligent Agent, Customer Relationship Management (CRM). |
| Résumé : |
This study examined the role of artificial intelligence in customer relationship management (CRM) in foreign banks in Algeria. The aim was to assess the contribution of AI in these banks to managing and developing customer relationships through its integration into marketing strategies.
The study focused on three foreign banks in Algeria: ASBA Algeria, Natixis Algérie, and PNB Paribas Algérie. A case study approach was used, and 210 questionnaires were distributed to employees of these banks, with 157 usable responses analyzed using IBM SPSS Statistics 27 and AMOS 26 for confirmatory factor analysis.
The study found that the foreign banks in Algeria heavily rely on artificial intelligence and show strong indicators of adopting CRM strategies. There was a significant positive relationship between AI and CRM, particularly in the use of expert systems. Variations were observed among the banks in AI implementation, with Natixis Algérie and PNB Paribas Algérie sharing similar CRM strategies, differing from ASBA Algeria. |
| Lien vers la ressource électronique : |
https://opac.centre-univ-mila.dz/z//D.N330-23.pdf |
|  |
Affiner la recherche Interroger des sources externes
